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Y2K

How the 2000s Became Everything (Essays on the Future That Never Was)

Audiobook
1 of 1 copy available
1 of 1 copy available

"Nothing I've read has cut to the heart of the '00s like Y2K." — Bustle

Perfect for fans of Jia Tolentino and Chuck Klosterman, Y2K is a delightfully nostalgic and bitingly told exploration about how the early 2000s forever changed us and the world we live in.

THE EARLY 2000s conjures images of inflatable furniture, flip phones, and low-rise jeans. It was a new millennium and the future looked bright, promising prosperity for all. The internet had arrived, and technology was shiny and fun. For many, it felt like the end of history: no more wars, racism, or sexism. But then history kept happening. Twenty-five years after the ball dropped on December 31st, 1999, we are still living in the shadows of the Y2K Era.

In Y2K, one of our most brilliant young critics Colette Shade offers a darkly funny meditation on everything from the pop culture to the political economy of the period. By close reading Y2K artifacts like the Hummer H2, Smash Mouth's "All Star," body glitter, AOL chatrooms, Total Request Live, and early internet porn, Shade produces an affectionate yet searing critique of a decade that started with a boom and ended with a crash.

In one essay Colette unpacks how hearing Ludacris's hit song "What's Your Fantasy" shaped a generation's sexual awakening; in another she interrogates how her eating disorder developed as rail-thin models from the collapsed USSR flooded the pages of Vogue; in another she reveals how the McMansion became an ominous symbol of the housing collapse.

Perfect for fans of Jia Tolentino and Chuck Klosterman, Y2K is the first book to fully reckon with the mixed legacy of the Y2K Era—a perfectly timed collection that holds a startling mirror to our past, present, and future.

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    • Publisher's Weekly

      Starred review from November 11, 2024
      In this trenchant debut collection, millennial essayist Shade details how the social and economic convulsions of the “Y2K Era” (1997–2008) set the stage for the 21st century. In “Closing Time,” she contends that America’s blind faith in neoliberal capitalism led to the Great Recession, tracing the country’s history of laissez-faire economic policy while recounting how her uncle had to sell his mansion, bought with wealth earned in the dot-com boom, after the real estate market crashed in 2008. Using cultural touchstones as prisms through which to view macro trends, she argues that entrepreneur Howard Schultz’s transformation of Starbucks from a small coffeehouse chain founded by San Francisco hippies into an international corporate behemoth “represented the selling out of the aging baby boomer generation” and the “frivolity of an ever-increasing consumer culture where yuppies spent $5 a day on customized coffee.” The selections elegantly blend dark humor with thought-provoking arguments, as in “Larry Summers Caused My Eating Disorder,” where Shade posits that laissez-faire economists who understand the world as a competition in which a few prevail over the rest established the underlying logic of beauty standards that value thinness over more prevalent body types. A rich blend of cultural and economic analysis, this soars. Agent: Erik Hane, Headwater Literary.

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  • English

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