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10 to 25

The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier

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NATIONAL BESTSELLER
  • Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.

    "Ambitious and revelatory...10 to 25 offers baffled adults new approaches—and possibly new hope—during some of their families' most difficult years." —The Wall Street Journal

    "Required reading for anyone who aspires to be a wise influence on the young people they care about." —Angela Duckworth

    "One of the most fascinating and important books of the past decade...It will change millions of lives." —Carol Dweck

    "This engaging, data-driven book is filled with practical insights." —Adam Grant
    Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic, and ready to contribute—rather than disengaged, outraged, or overwhelmed. That world may be closer than you think. In this book based on cutting edge research, psychologist David Yeager explains how to stop fearing young people's brains and hormones and start harnessing them.

    Neuroscientists have discovered that around age ten, puberty spurs the brain to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain, such as humiliation or shame. As a result, young people are subtly reading between the lines of everything we say, trying to interpret the hidden implications of our words to find out if we are disrespecting or honoring them. Surprisingly, this sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults develop an ear for the difference between the right and wrong way to respect young people and avoid frustrating patterns of miscommunication and conflict.

    Yeager explains how to adopt what he terms the mentor mindset, which is a leadership style that's attuned to young people's need for status and respect. Anyone can adopt the mentor mindset by following a few highly effective and easy-to-learn practices such as validating young people's perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), being transparent about your beliefs and goals (rather than assuming that they will accurately guess your thoughts), and holding them to high standards (rather than coddling them). Yeager's scientific experiments have shown these practices reduce a wide variety of behavior problems, including school dropout, unhealthy eating, stress, purposelessness, mental health problems, and more.

    One of the biggest misconceptions about mentoring is that it takes up too much time. On the contrary, those who use the mentor mindset end up with more time. Through back-and-forth conversations, young people feel empowered, and managers can transfer responsibility to them. Young people in this age group are poised to learn, grow, and accomplish incredible things—if only we can tap into the basic neurobiological systems that drive their motivation and behavior.

    An essential read for anyone who interacts with young people, 10 to 25 is a groundbreaking book that offers long-term strategies to help nurture well-adjusted, independent, accomplished young people who contribute to society in positive ways—all while making our own lives easier.
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      • Kirkus

        August 1, 2024
        A psychologist counsels that the way to win young people's hearts and minds is to treat them like grownups--after a fashion. "By taking young people seriously and giving them the support they need to earn impressive reputations, we give them a route to status and respect." That's the nub of University of Texas psychology professor Yeager's repetitive but instructive look at how adults misapprehend developing minds over the extended adolescence that lasts from 10 to 25. There's a world of difference between the ends of that age spectrum, but they share, Yeager urges, that need to be taken seriously and treated respectfully. This isn't the soft everybody-gets-a-trophy view, but it does go against the disciplinarian tendencies of so many adults--one a neighbor of Yeager's in Austin, Whole Foods founder John Mackey, who complains that young people "don't seem to want to work." Wrong, Yeager counters: young people don't want a mindless job with micromanaging bosses with "the enforcer mindset," which holds people to high standards without providing much support. Just as counterproductive, Yeager holds, is "the protector mindset," focused on keeping expectations low for young people judged too vulnerable to deal with pressure. No, Yeager counters, what's wanted is an adult mentor who will hold young people accountable while giving them the keys to success. Yeager's prescriptions, repeated throughout the book and reinforced with exercises, are backed by both anecdotes and a broad range of psychological studies, all pushing the notion that young people deserve to be greeted with an attitude of "inclusive excellence" and the view that they can be taught to attain their best. An encouragement to be encouraging, and an approach that seems worth trying on the next surly teenager to come along.

        COPYRIGHT(2024) Kirkus Reviews, ALL RIGHTS RESERVED.

      • Booklist

        August 1, 2024
        It's a challenge for adults to motivate youth ages 10 to 25. Years of research claim that these kids are drowning in hormones, have undeveloped brains, and just don't want to listen. Developmental scientist Yeager, however, sees hope in this generation. He turns the research on its head by examining why these adolescents tune in or tune out. After interviewing successful mentors, coaches, and teachers, the author discovers that often it's the adults' mindset that leads to positive or negative results. There are many approaches to working with young people, which Yeager outlines. But in these case studies and profiles of successful mentors, Yeager shows how the most successful leaders not only expect the youth to succeed but also work with them to find the path to success. The answer to motivating youth is to have respect for their abilities, high standards, an understanding of their need for status, and full support. Yeager offers concrete guidelines. This is a gold mine for anyone dealing with people in this age group.

        COPYRIGHT(2024) Booklist, ALL RIGHTS RESERVED.

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