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Title details for Contagious by Jonah Berger - Available

Contagious

Why Things Catch On

by Jonah Berger
Keith Nobbs
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available

An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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